Business|Adults|Advanced|10. Working across cultures
Discuss the questions with your teacher
1. What factors are important when you want to successfully conduct a conversation in business?
2. What types of business communication do you know?
3. What are the challenges provided to businesses by international markets?
4. Can business networking be considered a marketing method? Why (not)?
Mark the wrong word
Complete the conversation below with the words in the box
mouth / wall / picture / stick / grapevine / wavelength / bush / loop
Match the words to make common word partnerships
Mark the odd verb or verb phrase out in each group
Match the halves of the expressions
Complete the sentences
Check your Grammar
Put the words in the correct order to make sentences
Match the sentence halves
A new venture in China
Listen and answer the questions
Drew Corporation, based in Dallas, USA, is an international group supplying food products to the retail trade. It is currently holding its annual planning conference in Mauritius. One of the discussion sessions, entitled «Succeeding in new markets», is attended by some of the company’s top executives. The leader of the session has asked participants to work in small groups and either talk about or provide notes on a recent overseas assignment, focusing on any cultural problems they encountered in their work. In one of the groups, Bob Hewitt talks about an assignment in China, Christina Novak provides notes about her work experience in India and Melissa Petrides writes about a business trip to Russia.
1. Why didn’t Bob make more use of David Li’s business experience?
2. What does Bob mean when he says, «we expected to get a foothold in the market pretty quickly»?
3. What conclusion did Bob come to concerning the future of Munchem restaurants in China?
Listen again and note down the mistakes Bob made because of his lack of knowledge of the Chinese market
Rank the mistakes according to how important they were
Answer the questions
1. How would you prepare for a business trip to a country you have never visited before?
2. What would you do to avoid miscommunication and misunderstanding?
Read and note down the cultural mistakes
My visit to Russia
June 1 Met Georgy Volkov, President of Mika. Asked him for a five-year sales forecast for the products we’re supplying him. «Can’t do that,» he said. «We need to get permissions and certificates first from Ministry of Trade, tax authorities, local municipalities, customs, etc. It’ll take us a long while.»
June 7 Asked Georgy how it was going with the permissions and certificates. He didn’t seem pleased with my question. Wonder if I upset him. «You must understand, Melissa, it takes a long time to set up a joint venture in Russia.»
June 8-10 Great weekend at Georgy’s dacha in the countryside. Went fishing, then shared a sauna with him and his wife and had a wonderful meal (lots of caviar). Didn’t talk business at all.
June 11 Difficult meeting with G and colleagues. I talked about our fantastic range of organic food products. «We can’t sell them over here. No chance at all. They’ll be too expensive, customers won’t buy them,» he said. I was shocked.
June 15 Very tricky meeting. We needed to take legal advice about the joint venture. I suggested using Goodman and Parker, who have a branch in Moscow. We’ve worked with them in many countries and they’re very trustworthy. Georgy wasn’t interested. «I don’t know anyone there, plus they’ll charge us a lot and we’ll get nothing from them. Let us use my old schoolfriend Mikhail Popov. He works for a small law firm. They’ll give us good advice and they won’t charge very much.»
June 18 Time for me to fly back to Dallas. G had fixed up an appointment for us to see the Minister of Trade. Would have meant missing my flight, so asked our Moscow Branch Manager, Pat Sanderson, to accompany G to the meeting instead. G not at all pleased, but I wasn’t willing to cancel my flight at such short notice.
June 20 Pat Sanderson called Meeting not successful. He didn’t see the Minister of Trade, but only low-level officials in that department. G very unhappy. He told Pat, «I worked hard to set up the meeting with the Minister. My reputation will suffer because Melissa couldn’t attend the meeting. It’ll take me a long time to get back in favour with the Minister.»
Doing business in Russia
Listen and compare
Comment on these recommendations
- When launching a new product in another country, it is important to take into consideration the tastes of the local people.
- The recommendation of local businessmen or business consultants will be of great use.
- It’s necessary to learn the body language signs typical for a local culture.
- You always have to be patient.
- It would be better if you studied the law procedures for doing business in a foreign country before you start.
Complete the sentences below with the words in the box
Match the main tips on successful business networking to their explanations
Listen to the text and mark the sentences True or False
Listen again and match the phrases
- Vocabulary revision
- International market
- Vocabulary revision
- Check your Grammar
- A new venture in China
- Melissa’s blog
- Doing business in Russia
- Cultural awareness
- Doing business international
- Business networking principles
- Japan recession
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