Adult|Welcome|Start-up success stories|Intermediate

pic1_Aloha|Start-up|Int

Read the sentences and try to guess which companies started that way

Complete the text with the correct form of the verbs

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Match the words with their definitions


They were struggling to pay their rent and were looking for a way to earn some extra cash.

They bought a few airbeds and quickly put up a site called Air Bed and Breakfast.

They charged $80 per night.

They came up with an idea for a start-up called Justin.tv

The founders decided to start TwitchTV, which pivoted almost exclusively on streaming gaming content.

The app allowed you to check in with your friends and arrange meetings by taking photos in different places.

The developers of the application removed everything superfluous from it, left only photos, comments and likes, and also copied fashion filters from one of the competitors.

It has become the killer feature of the new Instagram.

pic4_Aloha|Start-up|Int

Complete the sentences with the words from the box

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Make a 1-minute speech about a startup you know of

Think about the following questions:

🔹What is the startup called?
🔹How did the developer come up with the idea?
🔹What problem does this startup solve?
🔹What is the killer feature of this startup?
🔹When was it launched?
🔹What is its future?

Make a 1-minute speech about your startup idea

Cover the point from the list:

🔹The name of the startup;
🔹The idea behind the startup;
🔹How the idea was born;
🔹The killer feature of the app/service;
🔹Who is this app/service for;
🔹Possible future.

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1. Was the lesson difficult? Why/Why not?

2. Do you find the lesson useful? What did you learn today?

3. What would you like to change or improve?

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Type in the words to complete the definitions

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Complete the text with the words from the box

pic9_Aloha|Start-up|Int

Read the text again and mark the sentences as True or False

Tinder

In 2012, two childhood friends, Sean Rad and Justin Mateen, were working for HatchLabs — a startup incubator designed to generate potentially profitable ideas. Having successfully sold a few minor projects, Sean and Justin were struggling to find inspiration for something bigger.

One day, while Sean was sitting in a cafe checking in with his online friends he saw an attractive girl who smiled at him showing that she wouldn’t mind him approaching her. That gave him an idea.

«No matter who you are», Sean says, «you feel more comfortable approaching somebody if you know they want you to approach them.» He came up with the concept of mutual, or two-sided, agreement which became the killer feature of his new project. A few months later, after testing and removing anything superfluous, Sean and Justin put up their big breakthrough app — Tinder.

The app pivots on the concept of connecting random people, rather than people who already knew each other. The fact that it doesn’t charge its users any money to join made the app instantly popular among the less financially stable student generation. To this day, Tinder is one of the most famous and largely-used dating apps in the world.

Are these facts True or False?

pic3_Aloha|Start-up|Int

Match the halves of the sentences

Урок Homework Курс
  • Startups: It started with a...
  • Startups: Origin stories
  • Startups: Key words
  • Startups: Practice
  • Startups: A startup story
  • Startups: Lesson results
  • Startups: Words, words
  • Startups: The story of Tinder
  • Startups: Facts
  • Startups: Context clues